Fashion Motherhood Shopping

Stitch Fix review UK: Can an online styling service revamp my post-baby wardrobe?

We explore why Stitch Fix could be just the thing a new mum needs to rejuvenate her style and boost her confidence.

There were many things I was unprepared for as a new mother, and one of them was a huge identity and style crisis. While I spent much of the first six months of my son’s life in lockdown loungewear and maternity jeans, it was a big shock to me when we were finally able to go out into the world again and I realised I didn’t have anything to wear.

Some of my favourite pieces pre-pregnancy either didn’t fit properly anymore or weren’t breastfeeding friendly, and my changing shape meant that styles that once suited me no longer felt right anymore.

Stitch Fix UK is an online styling service

I spent hours trawling through sites like ASOS only to find far too many things that were too cropped, too cool, too young, and felt unsure what would suit me or what I even liked anymore. As much as it pained me to admit it, my needs have changed now, and for the moment practicality and comfort are the biggest priorities for days spent walking around the park and playing on the living room floor, rather than the season’s hottest trends.

MORE: Learning to love our post-baby bodies – and why we should stop comparing them to others

That’s not to say I’ve given up on style completely though; I still want to look and feel relatively good, even if I have only had five minutes to get ready.

My Stitch Fix edit came with inspiration on how to style each piece

As if sensing my style conundrum, I started seeing ads for Stitch Fix on Instagram, and, intrigued, I decided to sign up for a ‘fix’. After answering a series of questions about my style, my body shape and rating outfits and key items I would and wouldn’t wear, my details were sent off to one of Stitch Fix’s personal stylists, who would pull together an edit of pieces to fit my brief and budget.

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I received the edit by email a couple of days later, and was given the option to select my favourite five pieces to be shipped to me later that week. I had asked for casual pieces that were versatile, timeless and stylish, sharing that I am a new mum on maternity leave so I need quick and easy outfits on a budget, and was impressed with the items I received.

Shoppers are sent five pieces to try on at home

My stylist understood the brief completely and sent me pieces that I really liked, despite them being different to things I would normally wear. They include a pair of light wash denim skinny jeans from the brand’s own Mauvette line, a far cry from my trusty black denim, but a pair that I surprisingly liked wearing with a T-shirt or the longline pink and navy Mauvette shirt that was also in my edit.

Four out of the five pieces I was sent were from Stitch Fix’s in-house brands, including the Editor’s Cut cowl neck black sweatshirt and leopard print Saturday jumpsuit, which is so comfortable and a piece that I know will be a much-loved item in my wardrobe for years to come. Completing the selection was a jumper from Sugarhill Boutique that was just slightly out of my budget, and it was only for that reason I didn’t keep it.

All in all, I was really impressed with the whole process, and can see how it would be really helpful for mums who want to discover something new or simply don’t have the time to trawl the shops – in person or online – for new clothes. Each item came with ideas of how to style it for different occasions, the £10 styling fee was deducted from the final bill, and you can save 25 percent on your order if you choose to keep all five pieces. I’m definitely a convert, and am already planning on getting my next fix before I return to work and the Christmas festivities begin. See more and sign up at stitchfix.co.uk.

Have you tried Stitch Fix or a similar styling service?

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